About Page

Having worked over the years with several digital marketing agencies I have seen the misconceptions and hurdles that many business owners need to overcome.

The urge to pitch…yes deliver the full-throttled sales pitch to prospects on first contact is overwhelming.

Hit ‘em hard, hit ‘em often, wear them down and make the sale. The numbers eventually work out. Right?

Perhaps, but the time, effort and cost usually does not merit this sledgehammer approach. Instead consider the velvet glove approach.

We all know...everything begins with a conversation. Any meaningful interaction with someone you'd like to connect with, get to know and build a relationship, starts with a conversation.

So in B2B business sales, why start with a sales pitch...(remember, you are delivering a sales pitch)... often with someone you have never met before.

Here’s what too many people do on first contact (and every subsequent contact).

Most people:

-pitch

-pitch

-pitch

Savvy B2B people do this:

- engage

- share

- educate

- build rapport

- develop and sustain a relationship

Let’s strategize ways to do this. And no, it's not just squishy fluff.